Tesco in India Essay Example | Topics and Well Written Essays - 2000 words

Tesco in India - Essay Example This research will begin with the statement that India is amongst the largest countries based on size and population across the world. Its population is more than 1 billion. There is a wide range of economic, as well as, social classes, religions, cultures, languages, and geographies within India. Therefore, it is important for any business operating in India to meet the wide range of consumers’ needs. The extremely large population reflects the opportunities for global businesses, especially the retail stores to invest within the country. Â  Tesco started its operations in 1929, in Britain. It is the leading food retail chain in the country and the third largest globally. In the 1980s, it was amongst the global retail chains that tried the concept of large supermarkets out-of-town. The company has come up with several innovations since the 1990s, including new store concepts, i.e. Tesco Metro and Tesco Express. Tesco Metro is a city store that serves all the needs of the con sumers. Tesco Express was the petrol station store in the United Kingdom. In 1995, the company introduced a Clubcard, which is a shopping card for its loyal customers. It was the first card of the kind in the United Kingdom. The company launched online selling in 2000, through its website Tesco.com. It started spreading globally in 1994. Currently, more than 50 percent of the company’s space is its international operations. Since 2000, the company has started focusing on non-food items, which, for example, has made it the leading retailer of CDs.